From being a guest of honor on women’s day in Ethiopian local schools, to giving motivational speeches to women leaders in big corporations, to being part of panel discussion and giving workshops on the international scale, our CEO & creative director Tsion has always been at the heart of women empowerment, business development and creative work topics.

Moreover, her passion to bring solutions to the basic needs of women such as access to menstrual hygiene products, which is a great problem in our country, has driven her to dive deep into menstrual hygiene management issues and create an NGO that tackles problems of accessibility, affordability, and quality of menstrual hygiene products.